APL 蜜桃视频鈥檚 Maria Pieri听joins听the 鈥榋oom听In听Bites鈥� webinar:听Promoting听Travel in the听Modern听World by Travel Connection Group
How听have听travel brands and destinations听evolved in recent years?听APL 蜜桃视频鈥檚 editorial director,听Maria Pieri,听joined the Travel Connection Group鈥檚 鈥榋oom听In听Bites鈥� webinar on听Wednesday听11 February听to听discuss how travel can be effectively promoted in today鈥檚 rapidly changing media landscape.听
Hosted as part of the monthly webinar series, the Promoting Travel in the Modern World session brought together a panel of industry professionals moderated by Howard Salinger (Travel Connection Group) and featuring Lisa Minot (The Sun), Katie McGonagle (Travel Weekly), and Sophie Lam (The i Paper).
During the hour-long discussion, discussed the changes over the past six years.
Key themes from the discussion听
- How we choose destinations听
Writers and editors look at relevance, reader appetite, accessibility, and where we鈥檙e genuinely seeing momentum. Data matters, but so does instinct. The strongest stories still come from places we鈥檝e experienced first-hand or can frame with authority.
- The USA听鈥斕齣s it still being covered?听
Travel in the USA will always be popular, but it鈥檚 safe to say the conversation has shifted 鈥� finding the right angle, careful timing and proper audience fit are how to market the USA these days.
- AI in travel media听
AI-generated press releases are firmly not welcome in the travel media industry, and while the inbox is more crowded than ever, thoughtful pitching really stands out. The panel agreed that AI will never replace editorial judgement.
- Relationships matter more than ever听
Cultivating in-person connections, trust and long-term working relationships remain central to how travel media professionals work. The best partnerships are collaborative, strategic and built over time.
- Print and digital听aren鈥檛听competing against each other听
Each of the panellists agreed that these two publishing factions work strongly together. Print delivers depth, authority and brand experience, while digital delivers immediacy and scale. The strongest travel brands understand how the two complement each other.
Despite the challenges that travel, media and their combined industries face, it鈥檚 clear that good journalism, strong relationships and compelling destination storytelling remain at the heart of a constantly evolving landscape.
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About APL 蜜桃视频
APL 蜜桃视频 is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic Traveller (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability and culture, distributed via national media and its own platform. APL 蜜桃视频 delivers custom content, branded campaigns, editorial consultancy, internship schemes including Step Up and leading events such as the Travel 蜜桃视频 Awards. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also produced for national newspapers.
aplmedia.co.uk
